It is always worth it, but it doesn’t always work out. If the relationship doesn’t last, all they need to do is register the purchase with on Instagram and they will be sent a voucher to redeem online, meaning they still get to enjoy a bar of Toblerone – even if their partner hasn’t turned out to be the one! Whether it’s forever-ever, a long while, or just a few days, love is love. To get your ‘Love Insurance’, chocolate lovers can head to .uk and purchase the limited edition bar of chocolate which comes with its own insurance. Ideated in partnership with creative agency Le Pub Amsterdam, the campaign's online activation, “The Love Insurance”, has a clear goal and light-hearted claim: “No matter how your relationship goes, love is worth it.” A joyful encouragement to go out and give love a chance with a special gift and jovial insurance even if your

Toblerone’s Valentine’s Day campaign urges people to dive into relationships without worrying about where they might lead.

Relationships, in fact, can be unpredictable, especially at the first stage. In 2022 the term situationship peaked as a trend search on Google and so far has gathered more than two billion views only on Tik Tok, just as proof of a new tendency and attitude towards dating.

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